Privacy

The services we provide are designed to help our publisher clients increase the amount of revenue they make from advertising sales by increasing the overall competition among media buyers for each advertising impression displayed through the RTBOne platform. We are a publisher-focused company, but at the same time we maintain client relationships with media buyers. As a user you may encounter an ad from one of our media buyer clients by viewing the content on a website or application owned or operated by one of our publisher clients.

What information does RTB One collect from its Users?

RTB One collects information in order to be able to provide its services to you. Such information does not include name, mailing address, telephone numbers, email addresses, credit card information and other. Users provide all such information voluntarily through various order forms, email messages sent to RTB One, LiveChat, telephone, RTBOne's contact form etc.

RTB One also collects different types of non-personally identifiable information that may include referral URL's, Users' use of website, information about the browsers used by the User, etc. Some of this information is collected through Cookies, which are small pieces of data that are sent to your browser from a web server and are stored on your computer's hard drive and help RTB One identify you as the User. You have the choice to modify your browser and thus to reject the Company's cookies.

How does RTB One use the information it collects?

RTB One uses all collected information primarily for provisioning the services you have ordered and providing you with ongoing User support.

Does RTB One disclose Users' information to third parties?

All personal information collected by RTB One is treated as strictly confidential. We may disclose User's personal information if required by law. “Personally Identifiable Information” is information that identifies you as an individual, including: name, postal address, telephone number and email address. We and our third-party service providers may collect Personally Identifiable Information from you from the RTBOne Pages. For example, we collect your Personally Identifiable Information when you request information about the Services we provide and share your PII with us through the “Contact Us” section of our Website.

Use of Personally Identifiable Information

We and our third-party service providers may use Personally Identifiable Information collected from the RTBOne Pages:

to respond to your inquiries and fulfill your requests;
to send administrative information to you, for example, information regarding the Services and changes to our terms, conditions, and policies;
to send you marketing communications that we believe may be of interest to you;
for our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities; and
as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

RTB One may transfer Users' personal information on the occasion of a sale of the company's business.

OTHER INFORMATION

Collection of Other Information

“Other Information” is any information that is linked or reasonably linkable to a particular computer or device, but does not reveal your specific identity or directly identify an individual, such as: browser and device information, including device make and model, operating system type and version, and browser (user agent); IP address (that is only stored encrypted on our third party service providers servers); time spent on the Services, pages visited, language preferences, date and time an ad was served, clicks on ads, and other anonymous traffic data; unique identifiers, including mobile advertising identifiers such as Apple IDFA or Google Advertising ID, UDID, or a unique identifier stored in a cookie, ETag, or browser or web cache; obfuscated user identifiers such as hashed email addresses; information about mobile apps used; information about applications installed on a device; demographic information; and aggregated information. We and our third-party service providers may collect Other Information in a variety of ways, including through: your browser or device; your mobile advertising identifier, such as Apple IDFA and Google Advertising ID; your use of the Apps; the use of pixel tags and other similar technologies; your IP address; the aggregation of information; ETags and browser or web cache; UDID; and cookies (cookies are pieces of information stored directly on the computer that you are using). Our third party providers may also collect anonymous data information about you that they choose to pass to us either directly through our Services or through application programming interfaces or APIs, when our services connect to their systems.

Use of Other Information

We may use Other Information from the Services:

to operate, improve, analyze and manage the Services;
to ensure the Services function properly;
for advertising purposes, such as using an identifier for interest-based advertising and ad delivery and reporting across websites, online services, and apps over time, including optimization of location of ad placement, ad performance, reach and frequency metrics, fraud prevention, billing, logging the number and type of ads served on a particular day on a device;
to track the actions of users of the Services, measure and report on the success of marketing campaigns via pixel tags (also known as web beacons and clear GIFs), ETags, UDID, browser or web cache, or other similar technologies;
to calculate usage levels of the Services
to provide you with personalized location-based advertising, services, and content through the use of your device’s physical location (where permitted by law);
to track delivery of an ad impression;
to track your use of the Services to improve the design and functionality of the Services;
to supplement Other Information with additional information we receive from third parties, such as advertising segments to allow us to target ads to you that may be of interest to you;
for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using the Services; and
as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

We may partner with certain third parties to collect Other Information on the RTBOne Pages to engage in analysis, auditing, research, and reporting, as well as to deliver advertising that we believe may interest you based on your activity on our website and other websites over time. These third parties may set and access cookies on your computer or other device and may also use pixel tags, web logs, web beacons, or other similar technologies. For more information about these practices and how to opt out, please see RTBOne’s Website Cookie declaration page.

We will not use data we collect for the purpose of determining employment eligibility, credit eligibility, health care eligibility, or insurance eligibility and underwriting and pricing.

We will not collect or use sensitive data, such as Social Security Numbers or Government identifiers, insurance plan numbers, financial account numbers; information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history; and sexual orientation unless we have obtained your prior consent.

Disclosure of Other Information

We may disclose Other Information:

for the purposes described in this Privacy Policy;
to our client publishers to allow them to analyze the effectiveness and performance of our services and to offer targeted ad inventory to our media buyer clients;
to our media buyer clients to allow them to make decisions regarding buying advertising inventory on our publisher clients’ websites, other websites, and applications, and to analyze the effectiveness and performance of their advertising campaigns via our services, and to provide you with more personalized content, and to study the effectiveness of advertising campaigns;
to our third-party service providers who provide services that enhance our services;
as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

In some instances, we may combine Other Information with Personally Identifiable Information (such as combining your name with your geographical location). If we combine any Other Information with Personally Identifiable Information, the combined information will be treated by us as Personally Identifiable Information as long as it is combined. We will not use PII merged with previously-collected Other Information for Interest-based advertising purposes without your opt-in consent.

Retention of Other Information

We retain Other Information that we collect for purposes of serving targeted advertisements to you (including the segment information that we receive from third parties) for up to 90 days from the last date that we received any of your user data. We retain impression information for up to six months. We use geolocation for the specific ad impression to which the geolocation relates, after which the geolocation information is aggregated with other geolocation data for use by us for analytical purposes. If we de-identify Other Information we collect in connection with targeted advertising purposes, we may retain that information, in an aggregated format, indefinitely. In such cases, we commit to not re-identifying the information.

Choice and Access regarding Personally Identifiable Information

If you would like to review, correct, update, suppress, or delete Personally Identifiable Information that has been previously provided to us by you or you would like to request a copy of your Personally Identifiable Information held by us, you may contact us at RTBOne's Contact Form. We will respond within a reasonable period of time to your request. In your request, please make clear what Personally Identifiable Information you would like to have changed, whether you would like to have your Personally Identifiable Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personally Identifiable Information that you have provided to us.

Security of personally identifiable information

We seek to use reasonable organizational, technical and administrative measures to protect Personally Identifiable Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below.

Last update: 1 May 2018

RTB One Privacy Policy